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The town of Umag lies in a natural bay on the northwest coast of Istria. Thanks to it’s geographical position it was always protected from conqueror’s attacks. There are quite a few different theories about the etymology of the name Umag (lat. Humagum). According to one of them, the name comes form a Celtic word ‘magus’ (cultivated field) in combination with a latin word ‘humus’ (fertile field).

It is first mentioned by an unknown man from Ravena, Italy in the 7th century. However, the place was established and connected to inland even in the roman period. Numerous remains of roman Villas Rusticas were found throughout the coast. The Sipar settlement played in important role in Umag’s history since Umag’s importance increased after Sipar’s destruction in the 9th century. 

Throughout history this area has seen many different rulers. Each of them had an important influence to the area’s culture and historical heritage. A great number of buildings, church facades and defensive forts and walls from the periods of renaissance and baroque have been preserved.

Today, Umag is a well known tourist center on the northern Adriatic. Tourist development was especially intensive after the World War II when a large number of hotels and other tourist facilities were built. Economy here is based on agriculture, primarily cultivating olives and vine leaves, food industry, fishery, and lately agro tourism. 

Umag is widely known thanks to it’s international tennis tournament “Croatian Open” which is held each year and prides itself by participation of numerous successful Croatian and international tennis players.